How to write a more compelling job advert, so you can attract better people

28th January 2018

If you can create a job advert that attracts the best people to work for you, then you’re more likely to hire someone brilliant. Fact. Here I share a few tips to create a job ad that stands out in a competitive market.

1. Show your personality – make your job advert fun and interesting

Most adverts are just boring job descriptions. The same 2-page wish list of things that do nothing to make you think, wow! That job sounds good.

Think about how you can make it more fun and interesting – through showing your personality and challenging the status quo. This could be funny, witty text or even a picture or video.

Here’s a great example of an advert that stands out from the norm and will make you smile.

Job Advert Example 1

2. Think about the two-way exchange – what do you need and what’s in it for them.

You may not be in a position to offer a high salary or a fleet of benefits, but that doesn’t mean you don’t have a great opportunity for someone to have a more fulfilling role than they currently have.

Think about why anyone would want to work for you? What can you offer them? Is it a fun place to work, will they be able to be creative, or work autonomy? Will they have variety or flexible hours and more work-life balance? Can they work from home? Are you a kind boss?

Write a compelling statement or list of things that you can build into your advert.

Also – think about the key skills or experience you need in return for this. Make it really clear what you’re looking for, to avoid being inundated with applications from people who are completely not suitable for the role.

3. Set a challenge that draws them in

Setting a challenge can bring out the competitive side in people.

It could be something like – we are looking for the best Marketing Assistant in Birmingham. Is that you? Through to a mathematical challenge for a data scientist or a problem to help solve.

People are curious by nature, and having a job advert that is a bit intriguing can convince people to apply, who wouldn’t normally be interested.

Here’s an example where you have to use coding to work out their telephone number. Genius!

Job Advert Example 2

I hope these tips inspire you to create a compelling job advert. Be sure to tag me, if you post on social media 





What do you think? I’d love to hear your thoughts in the comments.



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